Posted by
Defend America on Monday, February 15, 2010 2:03:58 PM
White House revamps communications strategy
Washington Post Staff Writer
Monday, February 15, 2010
White House officials are retooling the administration's communications
strategy to produce faster responses to political adversaries, a more
disciplined focus on President Obama's call for "change" in Washington and an increasingly selective use of the president's time.
The messaging adjustments are the result of an end-of-the-year analysis
in which White House advisers said the president's communications team
had not taken the initiative often enough and had allowed drawn-out
debates in Congress, and relentless criticism by Republicans, to drown
out his message.
http://www.washingtonpost.com/wp-dyn/content/article/2010/02/14/AR2010021403550.html